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Topic hub — 2026-10-21

Is chocolate with a higher cocoa percentage more bitter?

The higher the cocoa percentage, the more bitter the chocolate: that is how the number on the wrapper is often read. What do studies in which people actually tasted chocolate say? This page lines up the included studies together with their conditions: the samples (cocoa, sugar, fat), processing such as roasting or alkalisation, and who rated them on what scale, alongside studies of compounds said to relate to bitterness (theobromine, polyphenols). It then separates what was established within one experiment, what differences between studies might explain, and what this comparison alone cannot separate.

On this page (10 sections)
  1. What this page establishes
  2. What the included studies allow us to say
  3. Bitterness ratings at a glance
  4. Conditions and results, study by study
  5. What was established within an experiment
  6. Candidate explanations for the differences
  7. What is not known — what this comparison alone cannot separate
  8. How studies and rows were counted
  9. What we looked at
  10. Read in the encyclopedia
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What this page establishes

What the included studies allow us to say

Bitterness ratings at a glance

Human bitterness ratings and levels of compounds said to relate to bitterness. Values for "Sample compared" and "Comparison" are as reported in the tables or figures (values read from figures are marked as estimates). "Direction" shows which sample was more bitter; gaps the paper does not treat as a difference are shown as "about the same". Select a study name to jump to its detailed table.

Results in which people rated bitterness only. Where each value comes from (a table or a reading from a figure) is shown in its row; scales and methods differ between studies, so compare within a row, not across rows.

StudyComparison and conditionMeasured asSample comparedComparisonDirection / test
Wagner 202385% vs 36%
Commercial 85% cocoa bar vs 36% bar
median, 10-point category scale (39 people)7.45 (IQR 2.2)2 (IQR 3)Sample compared more bitter
Tested, significant
Pedersen 2023sugar
Cocoa powder 3%, sugar 0% vs 2.5% and 5% (means pooled over 2 milk-fat levels)
15 cm line scale (11 people)10.6 (0%)8.2 (2.5%), 5.3 (5%)Sample compared more bitter
Tested, significant
Pedersen 2023milk fat
Cocoa powder 3%, milk fat 0.1% vs 4.5% (means pooled over 4 sweetener conditions)
15 cm line scale (11 people)7.7 (0.1%)7.2 (4.5%)About the same
Tested, not significant
Caponio 2020both labelled 70%
Artisanal vs industrial (both labelled 70%)
sensory score (50 people; the scale used for bitterness cannot be confirmed from the text)significantly higher (values only in a figure)values only in a figureSample compared more bitter
Tested, significant
McClure 2022roasting temperature
Roasting temperature 1 SD (42 °C) higher vs the mean
gLMS (145 people)1.56 below the mean of 26.9 (authors' conversion)26.9 (mean)Comparison more bitter
Tested, significant
Juvinal 2023alkalisation
Alkalised vs natural powder (trial samples)
bitter aftertaste, 15 cm line (8 people)2.92.4Sample compared more bitter
Tested, significant
Guzmán Penella 202354 bars of one recipe
Highest vs lowest among 54 bars of one recipe (60% cocoa liquor)
0–10 (mean of 8 panellists)6.7502.750Sample compared more bitter
No test reported
Ishikawa 2019bean origin
Ecuador vs Ghana and Venezuela (same recipe)
7 points, −3 to +3 (53 people)1.30.5 (Ghana), 0.5 (Venezuela)Sample compared more bitter
Tested, significant
Kasai 2007correlation with compounds
Bitterness scores against compounds across chocolates from 7 origins
correlation coefficientr = 0.87 (polyphenols)r = 0.05 (caffeine), −0.32 (theobromine)Sample compared higher
Tested, only some pairs significant

Conditions and results, study by study

For each study, the conditions for the samples, processing, how they were eaten and the rating, and the results. Each row is one study × one measured result, so different comparisons in the same study are separate rows. Under each row we give where it is in the paper and whether it can be used to judge whether a higher cocoa percentage makes people perceive more bitterness, with the reason. Nothing is left blank: "not given", "not read" and "not applicable" are kept apart.

Wagner 2023 sensory only

Sensory and affective response to chocolate differing in cocoa content: A TDS and facial electromyography approach. Physiology & Behavior 270:114308 — doi:10.1016/j.physbeh.2023.114308

How deeply checked
Checked in full text — Full PDF from the institutional repository (Table 1, Results 3.1, Fig. 1) Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
2 commercial bars: 36% cocoa (sugar listed first, with vegetable fats) and 85% cocoa (cocoa mass and fat-reduced cocoa first); sugar by weight not given
Processing and cooking
As sold (processing not given)
How it was served or eaten
5 g eaten as is
Who rated, on what scale
39 untrained people; each sample twice, rating bitterness and liking on 10-point categories after TDS; Wilcoxon and paired t-tests
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)85% vs 36%
Commercial 85% cocoa bar vs 36% bar
7.45 (IQR 2.2)2 (IQR 3)median, 10-point category scale (39 people)Sample compared more bitter
Tested, significant
Z=5.36, p<0.001; the 2 bars also differ in sugar, fats and ingredients, so the gap cannot be attributed to cocoa content alone; liking 4.4 for 85% and 6.29 for 36% Where: Results 3.1 and Table 1, pp. 3–4
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — People compared 2 bars of different cocoa content with a test, but it is 1 pair of commercial bars that also differ in sugar, fats and ingredients

Pedersen 2023 sensory only

Sensory Interactions between Sweetness and Fat in a Chocolate Milk Beverage. Foods — doi:10.3390/foods12142711

How deeply checked
Checked in full text — Full text via Europe PMC (Tables 1 and 3) Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
Trial chocolate milk with cocoa powder fixed at 3%
Processing and cooking
Milk fat 0.1% or 4.5% × 4 sweetener conditions (sugar 0, 2.5 or 5%, and 2.5% sugar with 0.015% acesulfame K)
How it was served or eaten
Served at 8 °C
Who rated, on what scale
11 trained panellists; 15 cm line scale, 3 replicates; mixed-model ANOVA and Tukey test
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)sugar
Cocoa powder 3%, sugar 0% vs 2.5% and 5% (means pooled over 2 milk-fat levels)
10.6 (0%)8.2 (2.5%), 5.3 (5%)15 cm line scale (11 people)Sample compared more bitter
Tested, significant
The 3 levels differed significantly from each other (main effect of the 4 sweetener conditions p<0.0001); bitter aftertaste also 9.9, 7.2, 5.1 Where: Table 3
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — Sugar alone varied with cocoa powder fixed; cocoa content not varied, and the result is for a drink
Bitterness intensity (sensory)milk fat
Cocoa powder 3%, milk fat 0.1% vs 4.5% (means pooled over 4 sweetener conditions)
7.7 (0.1%)7.2 (4.5%)15 cm line scale (11 people)About the same
Tested, not significant
p=0.249, not significant (which does not mean the same) Where: Table 3
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — Fat alone varied, but in a drink

Caponio 2020 sensory only

Chemical Characterization, Gastrointestinal Motility and Sensory Evaluation of Dark Chocolate: A Nutraceutical Boosting Consumers’ Health. Nutrients 12(4):939 — doi:10.3390/nu12040939

How deeply checked
Checked in full text — Full text via Europe PMC (Tables 3 and 4, Results 5.2); bitterness values only in Fig. 4, which was not viewed Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
2 dark chocolates both labelled 70%, artisanal and industrial (2 lots each); sugar and bean origin not given
Processing and cooking
As sold
How it was served or eaten
Eaten as is
Who rated, on what scale
50 healthy adults; 0–100 mm line and 1–5 scales; t-test
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)both labelled 70%
Artisanal vs industrial (both labelled 70%)
significantly higher (values only in a figure)values only in a figuresensory score (50 people; the scale used for bitterness cannot be confirmed from the text)Sample compared more bitter
Tested, significant
Carbohydrate, fat, total polyphenols and others did not differ significantly; theobromine was higher in the industrial bar (1239 vs 1437 µg/g, p=0.02) Where: Results 5.2, Tables 3 and 4
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — An example of different bitterness at the same 70% label; values only in a figure, 2 products × 2 lots

Altissimo 2026 composition only

Chromatographic Profiling of Artisanal Chocolates: Volatile Composition and Methylxanthines as Markers of Cocoa Content. Journal of Food Science 91(3):e70979 — doi:10.1111/1750-3841.70979

How deeply checked
Checked in full text — Full text via Europe PMC (Table 3, correlation and regression); the cocoa range is 36–100% in the abstract but groups of 30–65% and 70–100% in the text Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
45 artisanal chocolates from small Brazilian makers; cocoa content is the label value, not measured independently; sugar and milk not given
Processing and cooking
As sold
How it was served or eaten
Not applicable (no human tasting)
Who rated, on what scale
No human evaluation; theobromine and caffeine measured by HPLC
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Theobrominelabelled cocoa content
Labelled 70–100% group vs 30–65% group
12.43 ± 3.605.86 ± 3.40g/kg, mean ± SDSample compared higher
No test reported
No test of the 2-group difference; the regressions on labelled cocoa content were significant, with r=0.836 for theobromine and r=0.811 for caffeine (group means 1.08 vs 0.45 g/kg); bitterness was not measured Where: Table 3, Results
For whether a higher cocoa percentage makes people perceive more bitterness: Not usable — Compound levels, not human bitterness; cocoa content is the label value

McClure 2022 sensory only

Optimizing consumer acceptability of 100% chocolate through roasting treatments and effects on bitterness and other important sensory characteristics. Current Research in Food Science — doi:10.1016/j.crfs.2022.01.005

How deeply checked
Checked in full text — Full text via Europe PMC (Table 1A, Results 3.1) Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
100% chocolate from beans of Madagascar, Ghana and Peru (no added sugar or other ingredients); cocoa content not varied
Processing and cooking
Roasting: 8 conditions plus replicated centre points applied to 3 origins, 27 treatments in all (including an unroasted control; 24–171 °C, 0–80 min)
How it was served or eaten
Discs of about 0.3 g
Who rated, on what scale
145 consumers recruited (brief training on day 1); each sample rated by 104 people on average, 148 ratings; gLMS; mixed-effects model on square-root values
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)roasting temperature
Roasting temperature 1 SD (42 °C) higher vs the mean
1.56 below the mean of 26.9 (authors' conversion)26.9 (mean)gLMS (145 people)Comparison more bitter
Tested, significant
The temperature coefficient was significant (−0.1529 on the square-root scale), and so was the time × temperature interaction, so the decrease depends on roasting time; 100% chocolate, cocoa content not varied; origin means Peru 28.1, Ghana 26.0, Madagascar 26.8 Where: Table 1A, Results 3.1
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — Not a direct cocoa-content comparison (a roasting comparison); usable as an example of bitterness moving at fixed cocoa content

Juvinal 2023 sensory only

Physico-Chemical Property, Sensory Profile and Consumer Acceptability of Water Buffalo (Bubalus bubalis L.) Chocolate Milk Using Alkalized and Natural Cocoa Powder. Foods 12(9):1797 — doi:10.3390/foods12091797

How deeply checked
Checked in full text — Full text via Europe PMC (Tables 2, 4 and 6); the abstract does not list bitter aftertaste among the discriminating attributes, but Table 4 shows a significant difference Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
Water-buffalo chocolate milk: 2 trial samples with 1% cocoa powder and 7.5% sugar, plus 2 commercial ones
Processing and cooking
Alkalised vs natural cocoa powder (different brands, also differing in pH, fat and ash)
How it was served or eaten
Served at 4 °C
Who rated, on what scale
8 trained panellists (15 cm line, 4 replicates; 3-way ANOVA of product, panellist and replicate with Tukey test, 5% level) and 120 consumers (9-point liking)
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)alkalisation
Alkalised vs natural powder (trial samples)
2.92.4bitter aftertaste, 15 cm line (8 people)Sample compared more bitter
Tested, significant
The powders were different brands also differing in pH, fat and ash; the 2 commercial samples (alkalised and natural) were both 1.8 Where: Tables 2 and 4
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — Not a direct cocoa-content comparison; alkalisation cannot be separated from the powder brand, but usable as an example of processing changing bitter aftertaste

Guzmán Penella 2023 sensory only

Link between Flavor Perception and Volatile Compound Composition of Dark Chocolates Derived from Trinitario Cocoa Beans from Dominican Republic. Molecules 28(9):3805 — doi:10.3390/molecules28093805

How deeply checked
Checked in full text — Full text via Europe PMC (Appendix Table A1) Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
54 chocolates from Trinitario beans of one fermentation campaign, all at 60% cocoa liquor, 30% sugar and 10% cocoa butter
Processing and cooking
Fermentation, roasting and refining conditions undisclosed
How it was served or eaten
Eaten as is
Who rated, on what scale
13 trained panellists; 0–10 scores, with means from the 8 most discriminating panellists
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)54 bars of one recipe
Highest vs lowest among 54 bars of one recipe (60% cocoa liquor)
6.7502.7500–10 (mean of 8 panellists)Sample compared more bitter
No test reported
Mean across 54 bars 4.108, SD 0.991; fermentation, roasting and refining undisclosed Where: Appendix Table A1
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — Shows how much bitterness varies at fixed cocoa content; conditions undisclosed, no test

Ishikawa 2019 sensory only

TI・TDS 法によるカカオ豆の異なるビターチョコレートの呈味特性. 日本官能評価学会誌 23(1):14-25 — doi:10.9763/jjsse.23.14

How deeply checked
Checked in full text — Full text of the J-STAGE PDF (Table 1, Fig. 1); figure values are printed labels Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
3 trial bitter chocolates (beans from Ghana, Ecuador and Venezuela), all 40% cocoa mass, 20% cocoa butter and 39.7% sugar
Processing and cooking
Roasted 60 min at 120–130 °C
How it was served or eaten
2 g licked without chewing, rated with nose clips
Who rated, on what scale
10 trained panellists and 43 female students; 7 points from −3 to +3 (both panels combined); Tukey test
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)bean origin
Ecuador vs Ghana and Venezuela (same recipe)
1.30.5 (Ghana), 0.5 (Venezuela)7 points, −3 to +3 (53 people)Sample compared more bitter
Tested, significant
Ecuador was significantly higher than the other 2 (Tukey, 5% level); the 4 measures derived from the time-intensity curves (10 people) showed no significant difference Where: Fig. 1, p. 19
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — Cocoa content and sugar fixed, varying only origin; not a cocoa-content comparison

Kasai 2007 sensory only

カカオ豆産地とチョコレートのおいしさとの関係. 日本食品科学工学会誌 54(7):332-338 — doi:10.3136/nskkk.54.332

How deeply checked
Checked in full text — Full text of the J-STAGE PDF (Tables 1, 2, 4 and 5); the PDF text is garbled, so page images were transcribed; the abstract and text give different panel sizes Checked by: LLM (one extracted, another checked against the source; no human check), 2026-10-21.
Samples
7 trial chocolates (beans from 7 origins), all 40% cocoa mass, 20% cocoa butter and 39.7% sugar
Processing and cooking
Roasted 80 min at 110 °C; conched 19 h at 80 °C and 1 h at 50 °C, then kept 2 weeks at 18 °C
How it was served or eaten
5 g eaten as is
Who rated, on what scale
12 trained women (text; the abstract says 20); 7 points from −3 to +3 against Ghana as 0, 2 replicates; ANOVA and Tukey test
MeasuredComparison and conditionSample comparedComparisonUnitDirection / test
Bitterness intensity (sensory)correlation with compounds
Bitterness scores against compounds across chocolates from 7 origins
r = 0.87 (polyphenols)r = 0.05 (caffeine), −0.32 (theobromine)correlation coefficientSample compared higher
Tested, only some pairs significant
Significant for polyphenols (1% level); no significant correlation was shown for caffeine or theobromine; what n the correlations used is not stated; bitterness scores ranged from 1.75 (Sulawesi) to −0.04 (Carenero), with Ghana as 0 Where: Tables 2, 4 and 5
For whether a higher cocoa percentage makes people perceive more bitterness: Limited — A correlation across 7 origins at fixed cocoa content; compounds and bitterness from the same samples, but cocoa content not varied

What was established within an experiment

Only results where the same panel compared changed conditions within one study.

Three glasses of the same-coloured chocolate milk. In front, no sugar cube, one cube and two cubes from left to right; the purple marks below are darkest on the left and lightest on the right.

No sugar

Some sugar

More sugar

A study in which chocolate milk with the same amount of cocoa powder was rated less bitter as only the sugar was increased. The same colour in each glass shows the cocoa is the same. The number of sugar cubes and the shade of the purple marks show order only, not the amount of sugar or the size of the bitterness difference. The purple is not a real colour. This test did not change the cocoa percentage.

Source: Pedersen et al. 2023 (Pedersen 2023 in the table of conditions and results by study)

Illustration: illustration desk (PurpleHeron)

Candidate explanations for the differences

Conditions that differ between studies, or between samples, and could explain differences in bitterness. Several conditions differ at once, so which one mattered is unknown. These are candidates, not causes.

What is not known — what this comparison alone cannot separate

How studies and rows were counted

The number of evidence rows is not the number of studies. Table rows, ledger evidence rows, papers and research groups are counted separately.

What we looked at

The sources examined for this question, why each was included or excluded, and which full texts could not be reached. We searched Europe PMC and J-STAGE for studies on sensory bitterness of chocolate or cocoa and cocoa content, sugar, fat, roasting or alkalisation, and added the sources already in the lab's ledger (CiNii was not searched).

SourceDecisionWhy
Sensory and affective response to chocolate differing in cocoa content: A TDS and facial electromyography approach (2023) doiIncluded in the tablePeople compared bitterness of 2 bars of different cocoa content; read in full
Sensory Interactions between Sweetness and Fat in a Chocolate Milk Beverage (2023) doiIncluded in the tableVaried sugar and fat with cocoa powder fixed; read in full
Chemical Characterization, Gastrointestinal Motility and Sensory Evaluation of Dark Chocolate: A Nutraceutical Boosting Consumers’ Health (2020) doiIncluded in the tableBitterness and compounds of 2 bars labelled 70%; read in full
Chromatographic Profiling of Artisanal Chocolates: Volatile Composition and Methylxanthines as Markers of Cocoa Content (2026) doiIncluded in the tableLabelled cocoa content against compounds; read in full
Optimizing consumer acceptability of 100% chocolate through roasting treatments and effects on bitterness and other important sensory characteristics (2022) doiIncluded in the tableShows bitterness changing with roasting; read in full
Physico-Chemical Property, Sensory Profile and Consumer Acceptability of Water Buffalo (Bubalus bubalis L.) Chocolate Milk Using Alkalized and Natural Cocoa Powder (2023) doiIncluded in the tableBitter aftertaste with alkalised powder; read in full
Link between Flavor Perception and Volatile Compound Composition of Dark Chocolates Derived from Trinitario Cocoa Beans from Dominican Republic (2023) doiIncluded in the tableSpread of bitterness across 54 bars of one recipe; read in full
TI・TDS 法によるカカオ豆の異なるビターチョコレートの呈味特性 (2019) doiIncluded in the tableSame recipe with only origin varied; read in full
カカオ豆産地とチョコレートのおいしさとの関係 (2007) doiIncluded in the tableSame recipe with origin varied, correlating bitterness with compounds; read in full
The effect of fat content on sensory perception and consumer acceptability of 70% cacao dark chocolate made from reconstituted cocoa liquor (2023) doiFull text not reachableReports lower bitterness with more fat in solid chocolate; full text blocked by a challenge page, abstract only
Sensory evaluation of dark origin and non-origin chocolates applying Temporal Dominance of Sensations (TDS) (2018) doiFull text not reachableCompared cocoa content with how often bitterness dominated; full text not reached, abstract only
Tolerance for High Flavanol Cocoa Powder in Semisweet Chocolate (2013) doiRead as context (not in the table)Found where adding high-flavanol powder at fixed cocoa content becomes unacceptable; bitterness not rated
カカオ豆のロースト条件とビターチョコレート嗜好の関連性 (2018) doiRead as context (not in the table)Same recipe with roasting and origin varied; bitterness values only in figures, cocoa content not varied
Microwave Roasting as an Alternative to Convection Roasting: Sensory Analysis and Physical Characterization of Dark Chocolate (2023) doiRead as context (not in the table)A comparison of roasting methods; bitterness intensity not scored

Read in the encyclopedia

Source ledger

Each study's source can be reached from its section above. All of the lab's sources are listed in the source ledger.

How to cite this page

Aoki, M. (NIGAMI LAB) (2026). Is chocolate with a higher cocoa percentage more bitter?. https://nigamilab.com/en/topics/cacao-percent/

Each claim card has a stable anchor (#clm-…). The dataset is CC BY 4.0; see the data page. Dataset DOI: 10.5281/zenodo.22739101